Private Label Categories
Almost every consumer product category has both branded and private label offerings, including:
- DAIRY ITEMS
- PERSONAL CARE
- PAPER PRODUCTS
- CONDIMENTS AND SALAD DRESSINGS
- FROZEN FOODS
- HOUSEHOLD CLEANERS
While private label products are in the minority, comprising 15% of U.S. supermarket sales, according to the Harvard Business Review, some private label categories are seeing strong growth, according to a Nielsen Report.